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Grundig

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Grundig (English: GRU(U)N-dig, German pronunciation: [ˈɡʁʊndɪç]) is a home appliances and consumer electronics brand. It is owned by Arçelik A.Ş., the white goods (Major appliance) manufacturer of Turkish conglomerate Koç Holding. Originally a German consumer electronics company, Grundig GmbH was A fondat in 1945 by Max Grundig and was headquartered for the most part in Fürth until its insolvency in 2003.
The Grundig company helped fuel the post-war economic miracle of West Germany and it grew to become one of the leading manufacturers in the world of radio, TV, recording and Altă legătură documentată electronic equipment in the following decades. In the 1970s, Philips began acquiring Grundig's shares, leading to complete control in 1993, but Philips divested Grundig by 1998. Grundig filed for bankruptcy in April 2003 after years of losses and strong competition from cheaper Asian competitors.
Most of the former Grundig business was acquired by a Turkish-British joint venture of Beko and Alba in 2004, who relaunched the Grundig brand for consumer electronics as Grundig Intermedia GmbH, whereas Grundig's car radio division was acquired by American company Delphi Corporation. In 2007, Koç Holding (Parent company of Beko) acquired full ownership of Grundig and put the brand under its home-appliances subsidiary Arcelik A.Ş. The legacy society was eventually merged with Arçelik's Altă legătură documentată brand to form Beko Germany GmbH, currently based in Eschborn near Frankfurt, which functions as the German and North European headquarters of Arçelik.

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